The reason: they have to ensure that the apps created by third parties are good and feel at home on the device. They worked very hard to make sure this set of tools was very, very good. People wanted more, and so Apple delivered a set of tools to make native app development possible. Before this, the only way to make iPhone apps was to… well… it wasn’t you just had to make web apps and run them in mobile Safari. Developers had to wait a while for Apple to release a native software development kit. It wouldn’t matter because Flash isn’t just something consumers would use – it’s something developers would use to build iPhone apps, and there is no way Apple is going down that road. But… even if they did figure out how to optimize it and get it to run relatively well, it still wouldn’t matter. If Apple were to get Flash to work on the iPhone, it would almost certainly eat the battery for breakfast and probably won’t run very fast either. It’s also slow when compared to native apps or HTML pages. Flash, especially on the Mac, is hungry for computing power. The problem? Flash is expensive – in terms of CPU usage that is. You can use Flash to make games, play movies and do all manner of things which HTML just wasn’t built for. Yes, many of today’s apps use JavaScript to power dynamic controls and animations, and in the future we’ll be doing this with HTML’s canvas, but for now Flash is one of the easiest tools to use if you want to create rich, interactive sites and apps on the Web. You see, Flash is a powerful tool when compared to something like simple HTML. The reason for this has nothing to do with technical problems it’s all about Apple’s strategic vision for the device. But, this just isn’t going to happen – at least through the phone’s Safari browser that is. There are so many sites and apps on the Web that use it that it would most certainly be something users will benefit from. Personally, I’d love to see Flash work on the iPhone. Flash made it on the list with 80% support.Īlmost 80% of us want Flash, even if it’s a bad idea. TUAW (The Unofficial Apple Weblog) posted a list of things their readers want to see in iPhone 4.0.
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